About Us

In 2003, Shawn Morrison formed Good in the ‘Hood with the purpose of fulfilling 3 primary objectives:

1.  To mobilize resources into the metropolitan communities, at-risk populations and to those with the greatest need.

2. To mobilize volunteers by providing user-friendly change-agent opportunities for both groups and individuals.

3. To create strong, effective and sustainable partnerships in order to provide the urban community with the help, resources and advocacy necessary to provide a “hand-up” to those in need.

These objectives were combined with the following “STEP-UP” Core values in order to have maximum impact in lives of both volunteers and the urban community:

1. Simplicity: We are committed to the value of simple initiatives and volunteer opportunities that any willing person can do.

2.  Together: We are committed to supporting the local community and in the value of partnering with like-minded organizations toward this end.

3.  Excellence: We are committed to giving our best and in inspiring others to do the same in order to influence society towards overall betterment.

4.  Personal: We are committed to the power of a personal touch in order to uphold the dignity of others and to demonstrate their individual significance.

5.  Urban: Amid the global trend toward urbanization, we are committed to intentionally reaching out to urban metropolitan communities.

6.  Purpose: We are committed to demonstrating purposeful and intentional acts of kindness.

IMAGINE…

A community changed by simple acts of kindness.

This is Good in the ‘Hood